Production sites

“Made in Europe” as a production strategy

As an industry leader in the age of glob­al­isation, LOWA consciously applies a philosophy of “Made in Europe” to guarantee the best product quality, fair wages and social benefits for employees.

The company also wants to ensure its compre­hensive know-how and the control over tech­no­logies remain in its own hands. By producing footwear in Europe, LOWA also benefits from much shorter delivery times. Another critical aspect is the continuous quality controls during every stage of production.

Why we produce in Europe

Safe­guarding tech­no­logical know-how: Developing and producing high-quality outdoor footwear is a complex process that requires a high degree of handicraft. By making its footwear in Europe, LOWA can maintain a close rela­tionship between its production operation and its research and devel­opment department. One benefit of this decision is the company’s ability to produce a completely new prototype within one day at its base in Jetzendorf.

Lowering transport costs and emissions: The proximity of production facilities to LOWA’s primary markets in Europe keep transport distances short. This, in turn, reduces emissions and elim­inates high transport costs.

Influ­encing the value chain: By producing in Europe, LOWA can influence the entire value chain. Since July 2019, nearly 95 percent of production capa­cities have been covered by wholly owned LOWA subsi­diaries. This enables LOWA to shape the selection of the materials, production methods and employment conditions.

This is what “made in Europe” looks like at LOWA

LOWA currently operates production facilities at its headquarters in the Bavarian town of Jetzendorf as well as in Slovakia, Italy, Croatia, Bosnia and Herzegovina, and Czech Republic.